In my professional life I have written just about everything there is to write, from biographies to brochures, from musical comedy to brand anthems, from speeches to taglines. My experience runs from the sublime to the ridiculous, although it hasn't always been obvious which is which. Which is why I have always approached every assignment with equal seriousness. Each one is an opportunity to gain some new insight into what moves people, what reaches them, what touches them. My specialties: An instinct for the "brand jugular." Emotional intelligence. Moving pictures. Wordcraft.
Located in New York City's uber-trendy Union Square neighborhood, Curtis+Perry is a branding/advertising agency led by a merry band of not so trendy but highly uber marketing professionals.
I always knew I wanted a career in advertising (well, not always but from the time I was about 12 years old). Starting out at JWT, spending two decades at FCB, and then co-founding C+P about nine years ago, I've had the opportunity to partner with passionate clients and build enduring brands in consumer packaged goods, beauty, telecom, financial services, healthcare, B2B, issue advocacy and community service. An amazing run, and I've enjoyed every minute of it. Among my favorite experiences: becoming Worldwide Account Director and helping to build Clairol into a powerful global brand; and repositioning the Visiting Nurse Service of New York, a respected organization that needed to realign with a transforming healthcare industry.
I’ve lived and worked all over the world, starting in Johannesburg, South Africa and spending time in London and Bristol, England before landing in New York. That’s where I first met Cynthia and David, when I joined FCB as Group Creative Director on AT&T and did some groundbreaking work on the spinoff of AT&T Wireless. I helped win and re-launch a new CRM program for Gerber Graduates, a brilliant baby food line extension for toddlers. I successfully launched a new cataract lens for Alcon, a leading ophthalmologic care company. I’ve developed a real expertise in fully integrated campaigns for such clients as the U.S. Postal Service, Gevalia coffees, American Express travel insurance and the Visiting Nurse Service of New York.
Amanda Van Doorene
What we believe.
We believe a product is something you buy; but a brand is something you join.
We believe a brand is a bond – meaning both "bond" as connection and "bond" as promise. A brand is the connection you create with your customers when you make an important promise...and keep it.
We believe in each other. We've done so much together, and done it so well for so long that we share a sense of respect and trust that we find really unique. And valuable. As do our clients.