Our work in video
From blockbuster TV spots to mini-documentaries
Jamaica "One Love"
This is the longest-running, most awarded and most successful destination advertising campaign in travel industry history. Its power and durability can be explained in one word: authenticity. Back when it debuted in 1993, the idea of using Jamaica's own reggae music -- Bob Marley's anthemic "One Love" -- raised a lot of eyebrows on the island. Yet over two decades later, the campaign continues to put heads on beds in Jamaica.
AT&T "Your True Voice"
This creative idea for this AT&T spot helped produce what was, at that time, the largest account shift in advertising history. Few people remember that this anthemic TV commercial, featuring a mesmerizing performance by Whitney Houston, was actually a demonstration of AT&T's superior sound quality. It helped the company increase its long distance business for the first time since the break-up of the telecoms. It has since become a cult classic, and today "Your True Voice" is still among the songs most often requested at weddings.
"Service: The Ultimate Luxury"
Marriott competes with many up-market hotel chains for the valuable business of "road warriors" -- those weary, veteran business travelers who want little more than reliably fast check-in and a timely wake-up call. We developed this campaign based on an insight sure to resonate with this segment: "What good is a posh hotel room when your breakfast is late?"
The Visiting Nurse Service of New York: "Hurricane Sandy"
Immediately after the devastation of Hurricane Sandy, the nurses of VNSNY were among the first responders on the scene. We took a film crew out to the Rockaways and trailed a couple of these extraordinary and dedicated healthcare professionals as they went door to door in search of all who needed their help.
Albert Einstein College of Medicine: "Ideas That Cure"
A highly respected medical school and a research powerhouse, Einstein asked us to re-brand and re-position the institution to secure its place as a leader in the emerging field of "translational medicine."
VNSNY CHOICE "Doris & Dorisa"
The Visiting Nurse Service of New York offers Medicare and Medicaid health plans that help frail and vulnerable New Yorkers live safely and independently at home -- and stay out of a nursing home. This is a testimonial TV spot we shot with one such member, Doris, and her devoted grand-daughter, Dorisa.